Dove Project #ShowUs
Ten years after the launch of Dove’s Real Beauty campaign, research showed that 70% of women still didn’t see themselves represented in media and advertising. Project #ShowUs was a partnership between Dove, Getty Images and GirlGaze that created the world’s largest stock photo library to shatter beauty stereotypes —showing women as they are, not as others believe they should be. The collection includes 5,000+ photographs featuring real women from over 40+ countries across every continent in the world. Created 100% by women, using zero digital distortion.
*10% of every image licensed goes to supporting non-binary,
female and female-identifying photographers.*
The Results
900M Global Reach
100% Social positive sentiment (trendkite)
15,175K New followers
85,000K Hand raisers
33M+ Youtube Views
900+ Companies downloaded #ShowUs images
100,000 Image Downloads
17,000% Increase page views to site during launch week
OOH
Concepting, art direction, design of out of home ads
Image selection, design, retouching of print ads
Awards + Recognitions
Fast Company Innovation By Design Awards: Social Good – Honorable Mention
Jay Chiat Awards: Global Strategy – Silver
Jay Chiat Awards: Nonprofit – Shortlist
New York Festival Advertising Awards: Collabs & Partnerships – Gold
New York Festival Advertising Awards: Social Good – Silver
New York Festival Advertising Awards: Social Brand – Silver
New York Festival Advertising Awards: Integrated Marketing – Silver
New York Festival Advertising Awards: Unique Partnership – Finalist
New York Festival Advertising Awards: Women – Finalist
New York Festival Advertising Awards: Environmental Good – Finalist
New York Festival Advertising Awards: Community Building – Finalist
New York Festival Advertising Awards: Civic Education – Finalist
New York Festival Advertising Awards: Audience Connection – Finalist
The One Show 2020: Creative Effectiveness – Shortlist
The One Show 2020: Integrated – Shortlist
The One Show 2020: Global Consumer Brand – Shortlist
Shorty Social Good Awards: Fashion, Beauty & Luxury – Category Winner
Shorty Social Good Awards: Social Movement – Gold
Shorty Social Good Awards: Integrated Campaign – Gold
Shorty Social Good Awards: Diversity & Inclusion – Gold
YouTube Top 6-second Ads
Ad Age’s Top 5 ads
Adweek Project Isaac Awards: Best Partnership Invention
Cannes Lions 2019: Glass Lion for Change – Silver
Cannes Lions 2019: Brand Experience & Activation – Shortlist
Cynopsis Best of the Best: Best Diversity Awareness Campaign – Winner
D&AD: Equality & Diversity – Finalist
Digiday Awards: Best Social Good Campaign – Shortlist
The Drum: Most Innovative Use of Content
The Drum: Best Integrated Cross-Channel Media
The Drum: Best Not-For-Profit Content Strategy
The Drum Social Purpose Awards: Best Rep. of Diversity & Inclusion in a Campaign
The Drum: Best Content Campaign
The Drum: Best Integrated Marketing Campaign
The Drum: Best Video Campaign
ECHO Awards: Best Integrated Campaign – Silver
ECHO Awards: Best Campaign for CSR/Social Good – Bronze
Effie Awards (Global): Positive Change, Social Good – Winner
Effie Awards (U.S.): Media Content Partnership – Gold
Epica Awards: Public Interest on Social – Shortlist
SOCIAL / DIGITAL
Concepting, art direction & design of social ads
Facebook collection ad
Dove.com homepage
Image selection for Getty Images library
Social media recognition / engagement
