SC Johnson Happy Thanksgathering Microsite
Art Direction, Design for SC Johnson Happy Thanksgathering Website. (click sample to cycle through pages)
Because so many people can't afford to go home for the holidays, SC Johnson created a contest to get them there. People visited the SC Johnson Happy Thanksgathering website and entered to win a trip home or a multitude of other cash prizes. We had them turn their webcams on to catch the reactions of the winners and featured them across social media platforms garnering attention for the brand. Fisk Johnson even made an appearance on Ellen and handed out gifts to the whole audience.
(click the desktop computer mock-up to cycle through pages)
